gtm-skills

GTM Skills by Explorium: turn Claude and Codex into GTM experts with 20+ skills for prospecting, enrichment, sequencing, cold outreach and account research

GTM Skills for Claude Code, Codex, Cursor, Gemini, Grok & AI Agents

Open-source B2B data enrichment, prospecting, and outbound skills for Claude Code, Codex, Cursor, Gemini CLI, GitHub Copilot, Grok, OpenCode, Windsurf, Hermes-Agent, OpenClaw, Claude Cowork, and 60+ other agents — powered by Explorium and Vibe Prospecting.

These skills are ready-to-use playbooks that let any AI coding assistant run real GTM workflows: use as a prospecting skill to build prospect lists, an enrichment skill to enrich company and contact data, a lead scoring skill to tier leads, or a complete outbound skill for cold email and ABM campaigns — without custom tooling or agencies.

Free to install, use, and adapt under the MIT license.

# Claude Code
claude plugin marketplace add explorium-ai/gtm-skills
claude plugin install explorium-public-skills@explorium-public-skills

# Any other agent (Cursor, OpenCode, Windsurf, Cline, Goose, Kiro, ...)
npx skills add explorium-ai/gtm-skills

Codex, Cursor, Gemini CLI, GitHub Copilot and Grok have native installs too. See Supported AI Agents & Platforms.

Skills

Skill Use case Triggers
lead-gen-tool-builder Scaffold a self-hostable, ZoomInfo-style lead-gen web app — search UI + CRM push lead generation tool, build a lead gen tool, lead gen tool skill, prospecting app, ZoomInfo alternative
browser-extension-builder Scaffold a local Chrome extension that reveals LinkedIn contact info and pushes to HubSpot Chrome extension, browser extension, Lusha alternative, Apollo.io extension clone, LinkedIn contact finder
list-builder Build targeted B2B prospect lists from a natural-language ICP brief prospecting, lead gen, find companies, build a list
enrich-company Add firmographics, technographics, funding & workforce signals to any company B2B data enrichment, company enrichment, firmographics API
enrich-contact Look up email, phone & LinkedIn profile for any B2B prospect contact enrichment, email lookup, LinkedIn profile lookup
account-fit-rank Score & tier accounts by ICP fit, buying signals & intent data lead scoring, account prioritization, ICP fit rank
score-leads Tier inbound or outbound leads Hot/Warm/Cold against buyer personas lead scoring, inbound scoring, CRM enrichment
account-research Deep intelligence briefs with firmographics, hiring & technographics account research, company research, pre-call brief
account-contact-shortlist Ranked contact shortlists at target accounts for outbound prospecting contact data, decision-makers, outbound
decision-makers-map Map buying committees — economic buyers, champions, technical evaluators decision-makers, buying committee, multi-thread
personalize-email Assemble signal packs for personalized cold email outreach cold email, outbound, personalization, lead gen
competitor-research Competitive intelligence briefs and side-by-side battlecards competitor research, battlecard, competitive intelligence
lookalike-accounts Find similar companies for territory expansion or TAM analysis lookalike company, similar accounts, audience twins
market-sizing Size TAM/SAM for any ICP against Explorium’s 150M+ company dataset market sizing, TAM, ICP filters
meeting-prep 30-minute call briefs with prospect intelligence & talking points meeting prep, call brief, account research
clean-data Validate, deduplicate & entity-match B2B company and contact records data cleaning, entity matching, deduplication, CRM enrichment
hubspot-enrichment-scoring Enrich HubSpot companies and write ICP fit scores and tiers back as custom properties HubSpot enrichment, CRM enrichment, ICP scoring
contact-research Enrich a list of people and write a professional synopsis for each contact research, pre-call research, attendee profiles
cold-email-lemlist Build, enrich and personalize a prospect list, then push it to a live Lemlist campaign cold email, Lemlist, outbound sequence
abm-campaign End-to-end ABM: ICP → enrichment → LinkedIn Ads → monitoring ABM campaign, account-based marketing, LinkedIn Ads
talent-sourcing Turn a job description into a ranked, contactable pipeline of passive candidates talent sourcing, recruiting, find candidates, talent pipeline
talent-mapping Map the talent bench for a function across target or competitor companies, with movement signals talent mapping, talent intelligence, market map, competitor talent

Why Use These GTM Skills?

B2B data enrichment for AI agents. Most skills are built on the Vibe Prospecting MCP server — real-time access to Explorium’s 150M+ company database directly inside your Claude Code, Codex, Grok, or Hermes-Agent workflow. No polling, no CSV exports, no stitching together REST calls.

Scaffold a real app, not just a list. lead-gen-tool-builder is different from the workflow skills above: instead of running a prospecting task in your current session, it generates a standalone, self-hostable lead-gen web app — company & contact search, filters, CRM push — powered directly by the Explorium API, ready to deploy or hand to your team.

Or scaffold a browser extension. browser-extension-builder produces a local Chrome extension in the same spirit — it reveals verified contact info right on a LinkedIn profile and pushes to HubSpot, a self-hosted alternative to Lusha or Apollo.io’s extension that you load unpacked and point at your own Explorium key.

Buying signals & intent data. Surface companies and contacts that are actively in-market. Skills like account-fit-rank and score-leads combine firmographic fit with behavioral intent signals and recent trigger events (funding, hiring surges, leadership changes, product launches).

Waterfall enrichment. enrich-company and enrich-contact use Explorium’s waterfall enrichment pipeline to maximize fill rate across email, phone, LinkedIn, technographics, and firmographics — a single skill call instead of chaining multiple data provider APIs.

Entity matching & deduplication. clean-data resolves messy company names, partial domains, and duplicate contact rows before you pay to enrich them — critical for CRM enrichment workflows and inbound lead scoring.

Supported AI Agents & Platforms

Every skill lives once in skills/<name>/SKILL.md, in the open Agent Skills format. Each tool gets a thin manifest on top (.claude-plugin/, .cursor-plugin/, gemini-extension.json), so all agents install the same skills. Where an agent supports plugins, the Vibe Prospecting MCP server is bundled in the same install.

Platform Install method Vibe Prospecting MCP
Claude Code Plugin marketplace Bundled
Codex Plugin marketplace (reads .claude-plugin/) Bundled
Cursor Plugin marketplace (.cursor-plugin/) Bundled
Gemini CLI Extension (gemini-extension.json) Bundled
GitHub Copilot (CLI and VS Code) Plugin marketplace (reads .claude-plugin/) Bundled
Grok Build Plugin (reads .claude-plugin/) Bundled
Claude Cowork Plugin marketplace Bundled
Factory Droid Plugin marketplace (reads .claude-plugin/) Bundled
OpenCode, Windsurf, Cline, Goose, Amp, Kiro, Roo Code, Hermes-Agent, OpenClaw and 60+ more npx skills Add it yourself
Grok Bot Ask the Bot to save a skill; see Grok Bot Connect it yourself
n8n — See MCP Integration

Claude Code

claude plugin marketplace add explorium-ai/gtm-skills
claude plugin install explorium-public-skills@explorium-public-skills

Inside a session you can do the same with /plugin marketplace add explorium-ai/gtm-skills.

Codex

codex plugin marketplace add explorium-ai/gtm-skills
codex plugin add explorium-public-skills@explorium-public-skills

Start a new Codex session afterwards. /plugins in the TUI browses the same marketplace.

Cursor

In Cursor, open Customize, choose From GitHub Repository, and paste https://github.com/explorium-ai/gtm-skills. From the CLI:

agent plugin marketplace add https://github.com/explorium-ai/gtm-skills

Gemini CLI

gemini extensions install https://github.com/explorium-ai/gtm-skills

GitHub Copilot

copilot plugin marketplace add explorium-ai/gtm-skills
copilot plugin install explorium-public-skills@explorium-public-skills

In VS Code, run Chat: Install Plugin From Source and paste https://github.com/explorium-ai/gtm-skills.

Grok Build

grok plugin install explorium-ai/gtm-skills --trust

See Use These Skills in Grok for other options and Grok Bot.

Claude Cowork

Customize → Plugins → Add marketplace, then enter explorium-ai/gtm-skills.

Factory Droid

droid plugin marketplace add explorium-ai/gtm-skills
droid plugin install explorium-public-skills@explorium-public-skills

Any other agent

The skills CLI installs SKILL.md skills into 70+ agents, including OpenCode, Windsurf, Cline, Goose, Amp, Kiro, Roo Code, Hermes-Agent and OpenClaw:

npx skills add explorium-ai/gtm-skills                         # choose agents interactively
npx skills add explorium-ai/gtm-skills -a opencode -g          # one agent, user-wide
npx skills add explorium-ai/gtm-skills --skill list-builder    # one skill only

This installs the skills only. Add the Vibe Prospecting MCP server to your agent as well; see MCP Integration.

Use These Skills in Grok

These are GTM skills for Grok — the same prospecting, enrichment, lead scoring and outbound skills, running inside xAI’s Grok instead of Claude Code. Nothing in this repo needs to change: Grok reads the Agent Skills (SKILL.md) format natively.

Grok Build (Grok CLI)

Grok Build is xAI’s agentic coding CLI. It is fully Claude Code compatible with zero configuration — it automatically reads Claude Code skills, plugins, marketplaces, MCP servers and instruction files alongside its own .grok/ directory. So this repo works in Grok exactly as it works in Claude Code.

curl -fsSL https://x.ai/cli/install.sh | bash

Already using these skills in Claude Code? You are done — Grok reads your existing Claude Code skills, plugins, marketplaces and MCP servers automatically. Run grok inspect to see them listed.

Installing standalone? Install the repo as a Grok plugin. This brings in all the skills and the Vibe Prospecting MCP server:

grok plugin install explorium-ai/gtm-skills --trust
grok inspect   # confirm the skills and MCP server were discovered

Prefer plain skill folders? Clone the repo and point Grok’s skill path at its skills/ directory:

# 1. Clone anywhere you like
git clone https://github.com/explorium-ai/gtm-skills.git ~/.grok/gtm-skills

# 2. Register the skills directory in ~/.grok/config.toml
cat >> ~/.grok/config.toml <<'EOF'

[skills]
paths = ["~/.grok/gtm-skills/skills"]
EOF

# 3. Confirm Grok discovered them
grok inspect

Each skill lives in its own folder under skills/, so pointing at the parent directory exposes all of them at once.

Then run any skill as a slash command in a Grok session:

/list-builder Find 50 Series B SaaS companies in the US with 50-200 employees using Salesforce
/enrich-company Add firmographics, tech stack, and funding to these 200 accounts
/account-fit-rank Which of these 100 accounts has the strongest buying signals right now?

Grok discovers skills from ./.grok/skills/ (walked up to the repo root), ~/.grok/skills/, any enabled plugin’s skills/ directory, and extra paths under [skills] paths in ~/.grok/config.toml. To scope the skills to one project instead of your whole machine, symlink the folders you want into that repo’s ./.grok/skills/ — for example ln -s ~/.grok/gtm-skills/skills/list-builder .grok/skills/list-builder.

You can also wire up the underlying B2B data directly as an MCP server:

grok mcp add --transport http vibe-prospecting https://vibeprospecting.explorium.ai/mcp

Or add it to ~/.grok/config.toml by hand:

[mcp_servers.vibe-prospecting]
url = "https://vibeprospecting.explorium.ai/mcp"

Run grok inspect to see every loaded MCP server and where it came from, or grok mcp doctor if the server isn’t working.

Grok Bot

Grok Bot gives you persistent AI teammates that run on a cloud computer with a browser, filesystem and terminal — a natural home for recurring GTM work.

These skills are not listed in the Grok Bot Marketplace yet. Grok Bot can create a skill from written instructions, and each SKILL.md here is exactly that, so ask your Bot to save one:

Clone https://github.com/explorium-ai/gtm-skills and save skills/list-builder/SKILL.md as a skill called "list-builder".

Then type / in the composer to reference the saved skill. If it doesn’t appear, check Marketplace → Your plugins → Manage plugins and skills → Private skills. The skills call the Vibe Prospecting MCP server, so connect it to the Bot as well.

Because Grok Bot also supports routines — a skill on a schedule — these skills fit recurring revenue workflows well:

Which Grok product do I need?

  Grok Build Grok Bot
What it is Agentic coding CLI in your terminal Persistent AI teammates on a cloud computer
Best for Running GTM skills against your own repo, data and scripts Scheduled, recurring GTM workflows and team-shared skills
Skill format SKILL.md — reads .grok/skills/ and Claude Code skills Saved (private) skills + routines
Install these skills grok plugin install explorium-ai/gtm-skills --trust Ask the Bot to save each SKILL.md as a skill

GTM Use Cases

Prospecting & Lead Generation

Use list-builder to turn a natural-language ICP description into a filtered list of target companies and contacts. Combine with lookalike-accounts to expand from a seed customer list, and account-fit-rank to rank by real-time buying signals before handing off to outbound.

/list-builder Find 50 Series B SaaS companies in the US with 50-200 employees using Salesforce
/lookalike-accounts Find companies similar to Notion and Figma for my AE territory
/account-fit-rank Score this account list by ICP fit and buying intent

Build Your Own Lead Gen Tool

Want a lead-gen tool your whole team can use, not just a one-off list? Use lead-gen-tool-builder to scaffold a complete, self-hostable, ZoomInfo-style web app — company & contact search, firmographic and technographic filters, a sortable results table, CSV import/export, and one-click push to HubSpot and Salesforce — powered by the Explorium API. It’s the fastest way to build a lead generation tool, a self-hosted ZoomInfo or Apollo.io alternative, or an internal prospecting app without hiring an agency or writing the data-layer integration by hand.

/lead-gen-tool-builder Build me a lead gen tool with Explorium search and HubSpot push
/lead-gen-tool-builder Scaffold a ZoomInfo-style prospecting app I can self-host for my team

Build Your Own Browser Extension

Want the Lusha/Apollo.io experience — reveal a contact right on their LinkedIn profile — without the per-seat license? Use browser-extension-builder to scaffold a local Chrome extension that detects any LinkedIn profile, reveals a verified email/phone/job title via Explorium, and pushes the contact to HubSpot (with an editable field-mapping review) or drafts a Gmail message. It’s a vanilla Manifest V3 extension — no build step, no framework — loaded via chrome://extensions → Load unpacked, so it’s easy to restyle to match any brand’s design system on request.

/browser-extension-builder Build me a Lusha-style Chrome extension powered by Explorium
/browser-extension-builder Clone the Apollo.io extension but push to HubSpot with my own key

Outbound & Cold Email

Use personalize-email to assemble intent-led signal packs for each prospect — recent funding, hiring trends, tech stack, LinkedIn activity — so your AI can write truly personalized outbound at scale. account-contact-shortlist surfaces the right decision-makers with verified contact data.

/personalize-email Build a personalization brief for the VP of Sales at Acme Corp
/account-contact-shortlist Get me the top 5 contacts at Stripe for an outbound sequence

CRM Enrichment

enrich-company and enrich-contact drop directly into CRM enrichment workflows: pass a list of domains or emails, get back firmographics, technographics, funding stage, headcount, and verified contact info. clean-data normalizes and deduplicates records first so you only pay to enrich real rows.

/enrich-company Add firmographics, tech stack, and funding to these 200 accounts
/clean-data Validate and deduplicate this Salesforce export before enrichment
/score-leads Tier these 500 inbound MQLs against my ICP — Hot, Warm, or Cold

Buying Signals & Intent Data

account-fit-rank surfaces buying signals across all accounts simultaneously: funding rounds, leadership hires, headcount growth, technology adoption, and behavioral intent topics. Use it before every outbound sequence to prioritize who to call first.

/account-fit-rank Which of these 100 accounts has the strongest buying signals right now?

Account Research & Competitive Intelligence

account-research generates a full intelligence brief — firmographics, recent hires, technology stack, funding history, and news — in seconds. competitor-research builds side-by-side battlecards from the same real-time data.

/account-research Give me a pre-call brief on Salesforce before my meeting Thursday
/competitor-research Build a battlecard comparing HubSpot vs Salesforce for our sales team

Talent Sourcing & Recruiting

talent-mapping sizes the bench for a function across competitor or target companies and ranks them as talent sources using layoffs, leadership changes, and headcount trends. talent-sourcing then turns a job description into a ranked candidate pipeline with fit, movability, and reachability scores.

/talent-mapping Map the data engineering teams at Snowflake, Databricks, and Confluent
/talent-sourcing Senior backend engineers, Go + Kafka, at Series B-D fintechs in Germany

ABM Campaigns

abm-campaign orchestrates the full ABM workflow: ICP → Vibe Prospecting list → enrichment → score → personalized LinkedIn ad creatives → LinkedIn matched audience → daily campaign monitoring. No agency, no stitching tools together manually.

/abm-campaign Run an ABM campaign targeting 200 Series B fintech companies

MCP Integration

The Vibe Prospecting MCP server is the data layer powering every skill in this repo. It exposes Explorium’s real-time B2B data platform — 150M+ companies, 700M+ contacts, firmographics, technographics, funding, workforce signals, intent data, and buying triggers — as a native MCP tool for AI agent workflows.

MCP server URL: https://vibeprospecting.explorium.ai/mcp

{
  "mcpServers": {
    "vibe-prospecting": {
      "type": "http",
      "url": "https://vibeprospecting.explorium.ai/mcp"
    }
  }
}

If you installed through a plugin or extension (see Supported AI Agents & Platforms), the server is already configured. Otherwise, add it to your agent:

Agent Command or config
Claude Code claude mcp add --transport http vibe-prospecting https://vibeprospecting.explorium.ai/mcp
Codex codex mcp add vibe-prospecting --url https://vibeprospecting.explorium.ai/mcp
Grok Build grok mcp add --transport http vibe-prospecting https://vibeprospecting.explorium.ai/mcp
GitHub Copilot CLI copilot mcp add --transport http vibe-prospecting https://vibeprospecting.explorium.ai/mcp
Factory Droid droid mcp add vibe-prospecting https://vibeprospecting.explorium.ai/mcp --type http
Amp amp mcp add vibe-prospecting https://vibeprospecting.explorium.ai/mcp
Cursor ~/.cursor/mcp.json: {"mcpServers": {"vibe-prospecting": {"url": "https://vibeprospecting.explorium.ai/mcp"}}}
VS Code .vscode/mcp.json: {"servers": {"vibe-prospecting": {"type": "http", "url": "https://vibeprospecting.explorium.ai/mcp"}}}
OpenCode opencode.json: {"mcp": {"vibe-prospecting": {"type": "remote", "url": "https://vibeprospecting.explorium.ai/mcp"}}}
Windsurf / Devin Desktop mcp_config.json: {"mcpServers": {"vibe-prospecting": {"serverUrl": "https://vibeprospecting.explorium.ai/mcp"}}}
Hermes-Agent ~/.hermes/config.yaml: mcp_servers: → vibe-prospecting: → url: https://vibeprospecting.explorium.ai/mcp
Goose goose configure → Add Extension → Remote Extension (Streamable HTTP) → https://vibeprospecting.explorium.ai/mcp
Cline, Roo Code, Kiro, others The mcpServers JSON above, in the agent’s MCP settings file

The same server works in n8n or any other MCP client for B2B data enrichment, prospecting, and GTM workflows. No SDK is required.

Explorium vs. Other B2B Data Providers

These skills use Explorium’s data platform and Vibe Prospecting MCP as the B2B data layer. Here’s how that compares to other providers when building AI agent workflows:

  Explorium / Vibe Prospecting ZoomInfo Apollo.io Clay Clearbit Cognism
Native Claude Code skill ✅ ❌ ❌ ❌ ❌ ❌
Codex plugin ✅ ❌ ❌ ❌ ❌ ❌
Grok Build / Grok Bot skill ✅ ❌ ❌ ❌ ❌ ❌
MCP server (agent-native) ✅ ❌ ❌ ❌ ❌ ❌
Real-time buying signals ✅ Partial Partial Via connectors ❌ Partial
Waterfall enrichment ✅ ❌ Partial ✅ ❌ ❌
Entity matching & dedup ✅ ❌ ❌ Partial ❌ ❌
150M+ company coverage ✅ ✅ ✅ Via connectors Partial Partial
Open-source skill library ✅ ❌ ❌ ❌ ❌ ❌

Looking for a ZoomInfo alternative, Apollo.io alternative, Clearbit alternative, or Clay alternative for AI agent workflows? These skills and the Vibe Prospecting MCP give you real-time B2B data enrichment, prospecting, and buying signals directly inside Claude Code or Codex — without stitching together multiple APIs or building custom integrations.

For alternatives to Cognism, Crustdata, People Data Labs, Lusha, or Hunter in AI agent contexts, see Vibe Prospecting for pricing and coverage details.

FAQ

Are there GTM or prospecting skills for Grok? Yes. Every skill in this repo runs in Grok. Grok Build, xAI’s agentic CLI, reads the SKILL.md Agent Skills format and is fully Claude Code compatible with zero configuration, so you can clone this repo, add its skills/ directory to [skills] paths in ~/.grok/config.toml, and invoke any skill as a slash command. See Use These Skills in Grok.

How do I add skills to Grok? Run grok plugin install explorium-ai/gtm-skills --trust, or clone the repo and add its skills/ directory to [skills] paths in ~/.grok/config.toml. Then run grok inspect to confirm Grok discovered them. Grok also reads existing Claude Code skills, plugins, marketplaces and MCP servers automatically — no migration needed.

Can Grok Bot do prospecting and lead enrichment? Yes. Ask your Bot to save the SKILL.md files you need as skills (they are not in the Grok Bot Marketplace yet), then reference them with / in the composer. Because Grok Bot supports routines, you can schedule them — re-score accounts every Monday, enrich new CRM rows nightly, or generate call briefs each morning.

What’s the difference between Grok Build and Grok Bot? Grok Build is a coding CLI you run in your terminal against your own repo and data. Grok Bot is a persistent AI teammate on a cloud computer, better suited to recurring and team-shared workflows. Both run these skills.

Do these skills work in Claude Code and Codex too? Yes — that’s the native format. See Supported AI Agents & Platforms for the full matrix.

Do I need an Explorium API key? The skills call the Vibe Prospecting MCP server for B2B data. See MCP Integration.

Installation

See Supported AI Agents & Platforms for the install command for your agent. Then invoke any skill by name:

/list-builder
/enrich-company
/account-fit-rank
/abm-campaign

Requirements: Vibe Prospecting account (free tier available). LinkedIn Ads API credentials required only for abm-campaign.

License

MIT — free to use, share, and build on. See CONTRIBUTING to contribute.

Maintained by

Explorium · Vibe Prospecting

This site is open source. Improve this page.