gtm-skills

Enrich Company

Resolve a single company and return a complete profile across firmographics, tech, financials, funding, hiring, and contact coverage.

Input

The user will provide one of:

Optional: a specific area of focus (e.g. “just funding”, “tech stack only”). If omitted, run the full profile.

Workflow

  1. Resolve the company. Match the business from the supplied domain, name, or id. If a name is ambiguous, re-match with user-supplied tiebreakers (country, HQ city, domain hint) and surface the top 3 candidates for a pick. If a business_id is given, treat it as already resolved. If nothing resolves, stop and suggest re-trying with a domain.

  2. Domain-variant sanity check. After firmographics land, if a major-brand input resolves to a row with headcount 1-50 and NAICS 551114 (Corporate Managing Offices) or SIC Hotels and motels, the match likely routed to a registered-agent shell. Re-try with the alternate domain or with the company name string before continuing.

  3. Enrich the core profile. Run firmographics, technographics, company hierarchies, funding and acquisitions, workforce trends, strategic insights, company ratings, and competitive landscape on the resolved company.

  4. Add financial metrics. Financial metrics require a reporting date. Default to the first day of the current month, or use the most recent month the user names, and state the assumption.

  5. Size the contact pool. Get a total prospect count scoped to the resolved company. Record it as “Contacts in Explorium” so the user can decide whether to chase decision-makers next.

  6. Focused mode. If the user asked for one slice only (e.g. “just tech stack”, “funding only”), run only the relevant enrichments in step 3 plus steps 1, 2, and 5.

  7. Render the profile using the format below. Always surface business_id and company_domain so the user can chain into follow-up work.

Output Format

[Company Name] : [one-line description from strategic insights or firmographics]

Field Value
Website domain
Industry LinkedIn or NAICS category
Headcount bucket plus exact count when present
Revenue bucket plus range when present
HQ Location city, region, country
Company Type public / private / subsidiary
Ticker if public
Phone  
business_id  

Corporate Structure: ultimate parent, direct parent, subsidiary count and top names. Financials: reporting period plus key metrics (revenue, growth, margin where present). Funding & Acquisitions: total raised, last round (stage, amount, date, lead investor), recent acquisitions. Workforce Trends: headcount now vs 6 / 12 / 24 months ago, net hires last quarter, top hiring departments. Tech Stack: group by category (CRM, analytics, infra), cap at top 15 named tools. Competitive Landscape: top named competitors and positioning notes. Strategic Insights: 3-5 bullets on recent direction, priorities, or signals. Ratings: Glassdoor, G2, and other review signals when returned. Contact Coverage: total prospect count plus a suggested next step to pull decision-makers filtered by seniority and department.

Limitations